We’re excited to report incredible news coming out of the Ricci G & N Jay camp. Their latest single “Find My Way”, released via Proper Decent Choons, has smashed expectations — for 19 consecutive days it has held the number one spot on the UK iTunes Charts.
That achievement would be outstanding for any major label release, but for an agile, independent outfit like PDC, it’s truly extraordinary.
Breaking through
Although we can’t access full details of the original media coverage here (due to site restrictions), the attention given to the single by outlets such as ChronicleLive (in their feature of Ricci G’s upcoming release and his “Geordie Shore” profile) clearly underlined the momentum driving the track.
What’s more important is how the track has continued to build, day after day, listener after listener — culminating in this sustained #1 on the UK iTunes dance/pop segment.
What this means for PDC
For us at Proper Decent Choons it’s a milestone:
- A #1 streak of 19 days on UK iTunes is proof that our vision works — from artist onboarding, through remix strategy, to effective UK-centric promotion.
- The achievement cements our reputation for delivering real results for artists and labels.
- It gives both Ricci G & N Jay, and all our roster, stronger leverage for booking, media exposure and further playlisting.
Looking ahead
We’re not resting on our laurels. With this benchmark now set, our next step is to turn this success into further airplay, DJ pool momentum and commercial placements — extending the campaign into clubs, radio shows and digital platforms. The momentum is real and we know how to harness it.
So yes — for a small indie label this isn’t a bad month at the PDC Towers. 🚀
We’re honoured to partner with artists like Ricci G & N Jay and excited about what comes next.
Stay tuned — the next chapter is underway.
